Diploma in Marketing & Business Management (Level 6)

Marketing and Business Management

Why consider a Diploma in Marketing & Business Management

The Diploma in Marketing & Business Management enables individuals to develop theoretical understanding, alongside practical ability, of a variety of business disciplines at all levels of the management structure. The Diploma is ideal for anyone wanting to broaden their understanding of business as a whole, or those seeking to develop specific workplace skills. The Diploma in Marketing & Business Management is designed to develop business skills including organization, communication and finance. The Diploma is made up of a set of modules, each designed to ensure an individual’s ability to understand and apply the principles and practice of a wide range of key business areas.


About the course

Our MBM Diploma develops an individual’s knowledge of a wide range of key business areas in a practical manner and illustrates ways in which these can be applied to workplace scenarios. The modules cover a diverse set of topics, from business organization and environment, through to finance, marketing, public relations and more.


Modules that are covered

BUSINESS ENVIRONMENT MANAGEMENT
Understand business culture, objectives and structure. Describe the features, investigate and explain internal structure of and compare employment arrangements in business organizations. Research and discuss the influences of the environment on business organizations and the relationship of a business with its markets.

EFFECTIVE BUSINESS COMMUNICATION
Examine electronic, written and verbal communication alongside visual aids and presentations. Assess the business communication process, produce and evaluate effective written documentation. Identify effective group communication and evaluate interview procedures.

BUSINESS FINANCE
Understanding of the efficient and effective methods of managing money (funds) in such a manner as to accomplish personal goals as well as objectives of the organization. The introductory part of the course focuses on the framework and tools used in personal financial planning in order to equip students with crucial financial life skills. The areas covered include budgeting, credit planning, investment planning, retirement planning etc. The core focus of the course is on the basic principles and skills of financial management of enterprises and institutions. The course will help students to understand fundamental financial terminology and concepts, to read and interpret financial statements, to gauge the financial impact of operational decisions and to understand to basics of debt and inventory management.

MARKETING
The role and benefits of marketing as a management function. Analysis of market research methods, buying behaviour. Development of strategic planning and analysis tools. Identify and appreciate the objectives and functions of developing a marketing organisation, Investigate and explain the reasons for, and use of market research for marketing decisions, Identify the importance of understanding buyer behaviour and new target segments, Explain and demonstrate the strategic implications and applications of the marketing planning process, Explain and apply marketing mix applications for a product or service.

HUMAN RESOURCE MANAGEMENT
Examine ways to monitor, motivate and reward employees to improve performance. Understand Human Resource Management, its development, purpose and organization, Understand how the employment market, and the frameworks within which an organization operates, affect the management of people, Understand how organisations plan and meet their human resource requirements, Describe and evaluate the methods used to enable individuals and groups to work together effectively and resolve conflict, analyse how organisations reward, motivate and develop employees.

PUBLIC RELATIONS MANAGEMENT
We need to understand that the main goal of a public relations department is to enhance a company’s reputation. To present a company or individual to the outside world in the best light. Understand and apply principles of PR in an organisation, understand the relationship of PR with other functions in an organisation, Define clear objectives and manage the PR Programme professionally, Develop a clear understanding of the effective use of Media in PR practice, Planning and implementing the techniques of PR, The effective use of PR in crisis situations and in industrial relations.

SALES MANAGEMENT
Examine a variety of methods of sales management to attain organization's sales goals in an effective & efficient manner through planning, staffing, training, leading & controlling organizational resources. Understand and describe the features and purpose of Sales Management, Investigate and explain the design of an effective Sales Organisation, Investigate and understand how to select, train and motivate the sales team, Identify and explain the importance of information management and CRM, Understand and apply sound sales management principles.

RETAIL MANAGEMENT
A career in retail offers a more diverse range of occupations than most other industries. Whether you are taking your first step into the working world or contemplating a career change, you'll be contributing your own unique blend of personal qualities and potential for success. Understand and describe the functions and purpose of Retail Management, Investigate and explain the format and implementation of an effective retail strategy for a Retail Organisation, Investigate, understand and apply methods how to identify the retail market, customer needs, the consumer decision-making process for retail strategy and building customer loyalty, Identify and explain the Retail Staff Management Process, Implement an effective Store Management Strategy.

ECONOMICS
Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within markets to get what they want or accomplish certain goals. Since economics is a driving force of human interaction, studying it often reveals why people and governments behave in particular ways.


Why should you get a Diploma in Marketing and Business Management?

  • BECAUSE YOU WANT TO ADVANCE YOUR CAREER
    Although it may be possible to climb the ranks over the years, there are some careers that require an MBM for advancement. Examples include areas of finance and banking and consultancy. Furthermore, there are also some companies who will not promote employees who do not continue or improve education through an MBM programme. Earning an MBM does not guarantee career advancement, but it certainly doesn't hurt employment or promotion prospects.
  • BECAUSE YOU WANT TO CHANGE CAREERS
    If you are interested in changing careers, switching industries, or making yourself a marketable employee in a variety of fields, a MBM degree can help you do all three. While enrolled in an MBM programme at IIT, you will have the opportunity to learn general business and management expertise that can be applied to nearly any industry. You may also get the chance to specialize in a particular area of business, such as accounting, finance, marketing, or human resources. Specialising in one area will prepare you to work in that field after completion regardless of your previous work experience.
  • BECAUSE YOU WANT TO ASSUME A LEADERSHIP ROLE
    Not every business leader or executive has an MBM. However, it may be easier to assume or be considered for leadership roles if you have an MBM diploma behind you. While enrolled in the MBM course, you will study leadership, business, and management philosophies that can be applied to almost any leadership role.
  • BECAUSE YOU ARE TRULY INTERESTED IN STUDYING BUSINESS
    One of the best reasons to get an MBM is because you are truly interested in studying business administration. If you enjoy the topic and feel like you can increase your knowledge and expertise, pursuing an MBM for the simple sake of getting an education is probably a worthy goal

Prerequisites

  • An excellent command of the English language, both written and spoken. A short assessment exam may be required
  • A copy of National Senior Certificate (Grade 12) with a minimum of 23 points (all subjects included) – English 1st Language a rating of 3, English 2nd Language a rating of 4.
  • Students over the age of 23 with no NSC, has to hand in a CV with their work-related experience along with an affidavit from the police, stating that they did not obtained a NSC
  • Access to a laptop or PC as some course content requires the use of a laptop, particularly for assignments and presentation as well as a working email address