Effective Customer Care

Effective Customer Care

Defining Effective Customer Care

“Excellent customer service is the process by which your organization delivers its services or products in a way that allows the customer to access them in the most efficient, fair, cost effective, and humanly satisfying and pleasurable manner possible.”

We all know that in today’s competitive world, customers are spoilt by having different options to choose from, products alone are not enough to win the competition. These days more customers are making buying decisions based on the level of services they receive. Often customers are prepared to pay more for the same products at the shop “next-door” just because they are served better.

Providing customer care is the responsibility of all employees within a business, and all need to be aware of the organizations procedures for dealing with customer complaints. It is imperative that problems need to be identified and analyzed, in order to prevent a reoccurrence of events that can influence business in a negative way.


  • Four half days

The Benefits of Effective Customer Care

  • Recognition as an organization committed to meeting set standards of quality customer service.
  • Marketing and promotion of your business.
  • Establish clear standards of performance for your staff.
  • Continuous quality improvement.
  • Preferential support from customers.
  • Reduce operational costs and increase revenue opportunities.
  • Business competitiveness, revenue growth, profitability, and reputation are significantly impacted by its agents and their abilities to deliver consistent customer service in sync with the organization’s overall business objectives.
  • Companies are focused on increasing sales and reducing costs. To reach these objectives, it becomes imperative to be focused on maximizing effectiveness and enhancing performance.

What will be covered in this course?

  • Fundamentals of Customer Care • Know your customer’s needs & requirements • Creating an environment for customer care to flourish • Effective communication with customers and colleagues • Breaking down inter-team & inter-departmental barriers • Complaints, problem solving & quality improvement • Building long-term customer relationships


This course assumes that the student has a fundamental understanding of business as well as possesses the necessary English literacy to understand the contents of this course.